The first “Value Co-Creation” Outstanding Corporate Social Responsibility Practices in China award ceremony was recently held at Fudan University in December, 2016. Sealed Air’s Soap for Hope™ program won the Vote of Excellence Award with a significant majority.
The selection of best CSR case studies was sponsored by Fudan University School of Management, the well-known Human Resources management company CIIC Guanaitong and Beijing SynTao Information Co., Ltd. It is the first evaluation program for social value creation case studies that is dominated by academic institutions in China. The award focused on the standards of global sustainable development, business innovation, and social value creation. Experts from well-known domestic universities voted for the top 50 case studies. Only three of the submitted case studies won the honor of the annual Value Co-Creation Excellence Award. Sealed Air’s Soap for Hope program best exemplifies China’s development trend towards creating shared value for society with programs that benefit both corporations and communities. Through the Soap for Hope program hotel properties collect, repurpose, and distribute discarded soap in their local communities along with hygiene education. The other two projects that won the Excellence Awards were “Cow School” from YiLi and “Yi Nong Dai” from CreditEase.
Shen Hong, Vice President and Greater China Managing Director, and Ivy Zhang, Greater China Human Resources Director from Sealed Air China attended the award ceremony. Hong made a speech at the awards ceremony to share Sealed Air’s experience in the region, and also highlighted the importance of sustainability in the Company’s strategy. Once it was set up in China, the Soap for Hope program developed rapidly because it was a win-win program that created mutual benefits for CSR partners by improving people’s lives and creating significant shared value.
Soap for Hope partners include hotel properties, NGO’s and their beneficiaries, and employees of both Sealed Air and the participating hotel properties. Hotel participants strongly identify with the program’s ability to create value for both the hotel by reducing their waste and increasing their ability to give back to the local community in which they operate. NGO’s and their beneficiaries receive numerous opportunities from Soap for Hope, one example including giving locally disabled community residents the chance to improve their job skills and integrate into society more fully. Employees from Sealed Air connect the customers, NGOs, beneficiaries and employees together to create a strong partnership, allowing the program to continue its growth across regions and hotel properties.
Many judges for the award commented on the strength of the program and the impact it has on local communities. “The amount of used soap from many hotels one year is very impressive. Not only can the project reduce waste to protect the environment, but it also provides employment to the disabled. The social value created is significant,” said one award judge. Through this process, Sealed Air, NGOs and disabled people have established synergies and achieved remarkable results. As a global public benefit project, Sealed Air is able to tailor its approach to local conditions and demonstrate its ability to innovate in the process.
Soap for Hope is committed to improving health, supporting livelihoods and reducing waste. Sealed Air professional technology, staff, customers, and social welfare groups benefit from the program. Disabled people are trained to recycle soaps provided by hotels. They use simple tools to sterilize and reprocess used soaps, which are then distributed to needy groups and children in remote areas.
The global program was founded in 2013. Soap for Hope began in China in 2014, and since then has recycled 10 tons of used soap and made 40,000 pieces of recycled soap for distribution back into local communities. The Soap for Hope program is just one way Sealed Air is acting out its corporate vision of “creating a better way for life”, by implementing a sustainable development strategy into the enterprise and societal activities to create shared value.
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GEMI members board cleanup river barge and analyze cross-industry supply chain sustainability efforts
Meeting kicks off with Living Lands & Waters cleanup effort on the Ohio River, members address multiple industry supply chain sustainability harmonization initiatives
Washington, DC – The Global Environmental Management Initiative (GEMI), the global leader in developing insights, networking and creating collaborative sustainability solutions for business, convened its membership aboard the Living Lands & Waters floating classroom barge in Louisville on Nov. 15-16. After spending an afternoon cleaning up trash from the Ohio River, the group discussed supply chain sustainability harmonization and identified potential opportunities to promote harmonization across industries.
“Our organization is dedicated to driving sustainability solutions for business and finding ways to collaborate through our efforts, so we were thrilled to have an opportunity to work with Living Lands & Waters on a river cleanup as part of our meeting in Louisville,” said Steve Hellem, executive director, GEMI. “Meeting on Living Lands & Waters classroom barge provided our members a truly unique forum to discuss how certain industries are managing supply chain sustainability and to seek opportunities to work across industries to address common goals.”
Sustainability representatives from maritime shipping, pharmaceutical, aerospace, plastics and chemical industry organizations shared learnings from their industry-led initiatives on supply chain sustainability. Speakers included Dawn Krueger, 3M; Nate Springer, BSR; Steven Meszaros, Pfizer; Maribeth Malloy, Lockheed Martin; Kendra Martin, The Plastics Industry Trade Association; Daniel Perry, EcoVadis; Tom Tyler, US EPA; and Mary Beth Jordan, MBJ Strategies.
Additionally, Mary Beth Jordan provided an overview of GEMI’s supply chain sustainability project findings to date, including the results of a Landscape Assessment that summarizes the supply chain sustainability efforts of 25 organizations.
“Supply chain sustainability has been a core focus of GEMI’s efforts in 2016, and learning more about the buyer/supplier relationship can help all of us bring better visibility to industry supply chain sustainability efforts and ensure we’re giving partners the data they need to meet common goals,” said Bill Gill, AVP, Environmental Affairs, Smithfield Foods and GEMI Chair. “There’s an opportunity for GEMI to help existing industry groups with supply chain sustainability projects by mapping out the connections among efforts, and we plan to do this in the new year.”
GEMI is the global leader in developing insights, networking, and creating collaborative sustainability solutions for business. For 25 years, GEMI has captured the vision and experience of global corporate environmental, health and safety (EHS) and sustainability leaders from diverse business sectors through the development of a wide range of publicly-available, solutions-based tools designed to help companies improve the environment, their operations and add business value.
More Information Contact:
Monica MacKay: 262-563-5665
SMITHFIELD, Va. (December 5, 2016)—Today, Smithfield Foods, Inc., became the first major protein company to announce a far-reaching greenhouse gas (GHG) reduction goal throughout its entire supply chain, from feed grain to packaged bacon. By 2025, Smithfield will reduce its absolute GHG emissions by 25 percent. When achieved, this goal will reduce emissions by more than 4 million metric tons, equivalent to removing 900,000 cars from the road. Smithfield collaborated with Environmental Defense Fund (EDF) in setting its goal.
“We are proud to lead the industry and set another first by launching an endeavor that is both environmentally beneficial and economically feasible,” said Kenneth M. Sullivan, president and chief executive officer for Smithfield Foods. “While we will have unique challenges meeting this goal as the world’s largest pork processor and hog producer, our size and scale also means that, if successful, we can make a significant, positive impact. Our mission is to produce ‘Good food. Responsibly.’ This announcement is yet another acknowledgement of our commitment to doing just that.”
Smithfield collaborated with the University of Minnesota’s NorthStar Institute for Sustainable Enterprise to estimate its GHG footprint, creating a robust model that can assist other protein companies in analyzing their own footprints. EDF served as an adviser in the development of the commitment.
“There is much work ahead for Smithfield to reach its goal,” said Fred Krupp, EDF president. “Success will require collaboration with farmers and others in the agricultural industry. We encourage companies to follow Smithfield’s leadership to make ambitious commitments to improve air and water quality. It’s important that the private sector play a role in protecting our natural resources.”
This commitment impacts operations across Smithfield’s supply chain, on company-owned farms, at processing facilities and throughout its transportation network. In its grain supply chain, Smithfield is collaborating with EDF to improve fertilizer efficiency and soil health, which will reduce nitrous oxide emissions from grain farms. On its hog farms, Smithfield will incorporate renewable energy and reuse projects that utilize technology such as anaerobic digesters and lagoon covers. Smithfield aims to install these technologies on at least 30 percent of company-owned farms. Smithfield will also continue to adopt measures that improve animal efficiency, resulting in improved feed conversion and productivity while reducing carbon emissions.
At its processing facilities, Smithfield will continue to improve energy efficiency through refrigeration, boiler and other equipment upgrades. Smithfield is optimizing its logistics network to better manage its animal and product transportation while reducing fuel consumption and carbon emissions.
The absolute greenhouse gas emissions reduction will be measured from a 2010 baseline. Efforts toward this goal already underway will be included in the final results. For a visualization of Smithfield’s commitment, please visit smithfieldfoods.com/25by2025.
About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, John Morrell®, Cook’s®, Kretschmar®, Gwaltney®, Curly’s®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny®, and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.
About the Environmental Defense Fund (EDF)
Environmental Defense Fund (edf.org), a leading international nonprofit organization, creates transformational solutions to the most serious environmental problems. EDF links science, economics, law and innovative private-sector partnerships. Connect with us on Twitter, Facebook and our Growing Returns blog.