2019 Project Invitation – External Future Forces That Will ‘Disrupt’ the Business of Sustainability

What four or five external future forces are most likely to ‘disrupt’ the business of sustainability for companies, the industry, and society at large—thinking ten years ahead? 

In 2007, Institute for the Future created a 10-year custom forecast for GEMI focused on external future forces likely to disrupt sustainability. The forecast was quite accurate and it gave GEMI project members unusual foresight that contributed to their business strategy. Now, we are looking ten years ahead again at a very different future in a very different world. In this world, it is too late to have just a sustainability strategy. Now, companies must have a strategy that melds sustainability and business.

GEMI/IFTF 2007-2017 Sustainability Map

Opportunity
GEMI is seeking a commitment from organizations wishing to participate in and contribute to a new custom forecast that will point a ten-year lens on external future forces—including both threats and opportunities—that will disrupt sustainability, with a focus on business choices and business strategy.

The goal of the project is to use foresight to awaken, engage, and drive change in the present. Urgent future disruptions are looming and this project will provide the grounding to engage with and win through the most important external future forces.

This project will focus on this research question: Over the next ten years, what four or five external future forces are most likely to disrupt the business of sustainability for companies, the industry, and society at large?

We will focus in particular on the links to digital transformation and the impacts on the business of sustainability. This new forecast will help leaders glimpse and understand the future disruptions in the environment within which they will be required to win. It will help companies heighten their game, and it will give a rigorous, provocative futures perspective to inform business strategy.

Cost
GEMI’s goal is to raise funding for this project from a range of companies / organizations, all of whom are interested in successfully navigating the major future forces that will affect the business of sustainability over the next decade. This cost-shared model allows project partners to receive the map and presentation at a much lower cost than commissioning this foresight individually. Active GEMI member companies will be invited to participate at no additional cost.

The fee per partner company is $15,000 USD and GEMI’s goal is to secure commitments from a minimum of 10 organizations.

Deliverable
IFTF will develop a new custom forecast map for project partners in pdf form to allow partners to focus strategic conversations on the four or five most important external future forces. The 2007 map was a very accurate forecast, but as the speed of business has increased, maps like this are just too busy to engage many top executives. This map will be just as content rich, but more clear and actionable.

In addition to the map, IFTF will create an annotated PowerPoint presentation that summarizes the forecast in a form that can be used easily by the sponsor companies, even when IFTF is not present.

IFTF will offer presentations of the forecast at sponsor location at a cost depending on which staff members are involved in that presentation. The new custom forecast map will be available to project partners first, but then will be public after an agreed upon period.

Timeline
The target kick off for this research project is January 15, 2019, with the final map and presentation delivered six months thereafter.

Action
Please contact Steve Hellem at GEMI to learn more about this project and commitment process for participation in 2019.

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