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In 2001, Anheuser-Busch (A-B), the
worlds largest brewer of beer, experienced business
impacts from unexpected water shortages affecting its
supply chain. A temporary drought in the U.S. Pacific
Northwest increased the price and reduced the availability
of key inputs to Anheuser-Buschs brewery operationsbarley
and aluminum. An unusually dry winter, coupled with
a turbulent West Coast electricity market that is highly
dependent on water for power generation, created intense
short-term competition for limited freshwater resources.
Reduced allocations of water for irrigation in Idaho
resulted in reduced acreages of barley, a key brewery
ingredient. At the same time, aluminum production, which
relies on large amounts of low-priced energy generated
from hydroelectric dams in the region, was drastically
reduced as electricity prices skyrocketed. This experience
in facing water-related challenges along the supply
chain has expanded the business case for taking a more
comprehensive, strategic, and sustainable approach to
water issues.
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