Products, a ConAgra Foods company, has pioneered an
innovative service through its mPOWER3 subsidiary that
helps to improve agricultural productivity while reducing
water use and improving water quality. The Greeley,
Colorado company developed applications in its suite
of software and web-based tools that assist growers
to enhance the efficiency and effectiveness of agricultural
and irrigation resources. Farmers synchronize mPOWER3s
software on their personal computers with the companys
web-based systems to share and process data. This software
and information management service uses databases, historical
algorithms, and geographic information systems (GIS)
to process data on weather, soil, hydrology, and other
factors that influence crop yields. The resulting information
and maps enable growers to release water to plants when
they need it, and not according to predetermined schedules.
The result: less irrigation water and healthier crops.
mPOWER3s systems also generate information that
allows growers to better target and time pesticide and
fertilizer use and application. The result: less pesticide
and fertilizer use, less run-off of pesticides and fertilizer
to surface waters, and healthier crops.
mPOWER3 is discovering that the market
for these services extends beyond growers. Irrigation
authorities, local governments, and other organizations
are finding mPOWER3s information management and
aerial imagery services to be powerful tools for managing
water in a more sustainable manner.