and Gamble Company (P&G) markets approximately 250
brands of consumer products to nearly five billion consumers
in more than 130 countries. The products include laundry
detergents, toothpastes, shampoos, feminine hygiene
products, pharmaceuticals, snacks, diapers, cosmetics
and cold remedies. As P&G looked at their water
use and impacts along the value chain, the company identified
a number of areas for improving water management. Over
the past few years, it has significantly reduced water
usage and pollution at its manufacturing plants. However,
one of the companys biggest challenges is to address
consumer use of water.
Water is essential for the use and
disposal of virtually all of P&Gs products.
Nearly 85% of sales are associated in some way with
household water use. Because water has such a tremendous
effect on both consumers lives and its business,
P&G has identified water as one of two priority
sustainability focus areas.
To focus itself on this subject, P&G
has established a water sustainability guideline for
its product development efforts. As you improve
current products, or develop new-to-the-world products
and services, think about how you could apply our technologies
to use less water, use water differently, or use no
water at all.
P&G is pursuing cleaning and laundry
products that use less water, cold water, non-potable
water and even salt water. They are developing shampoo
and personal cleaning products that use less water or
no water at all. To help consumers improve the quality
of their water use, P&G is also developing filtration
and treatment systems that treat and recycle water in