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Key Questions to Identify Organizational Priorities and Customer Expectations
 
 

Organizational Priorities and the Water Strategy Business Case

Key Questions

  • To whom do you need to make the business case?
  • What are their business priorities and concerns?
  • Can pursuing a water strategy or a proposed action help address their priorities or concerns?

 
Critical Customers and the Water Strategy Business Case

What is a "critical customer"?

Those groups and individuals whose behavior or responsiveness a business depends on to maintain its "license to operate" and to deliver consistently increasing shareholder value.

Examples of critical customers

  • Customers
  • Shareholders
  • Suppliers
  • Non-governmental organizations (NGOs)
  • Financial market actors (e.g., analysts, rating organizations)
  • Regulators
  • Neighbors & community

Key Questions

  • Who are the organization's critical customers?
  • Which ones have expectations, needs, or concerns related to water?
  • What are their water-related expectations, needs, or concerns?
  • Can pursuing a water strategy or a proposed action address these expectations, needs, or concerns? If so, how?

 

ResourcesReturn to Module 4