Depending upon the organization's
core competencies, each organization may be able to
identify areas in which it can create business value
by addressing local and global water needs. Several
questions are provided below which can help foster creative
thinking about potential business opportunities linked
to water sustainability.
Direct Top Line Benefits: Enhance
Market Opportunities and Revenues
- Are there services that the business
can provide that improve water quality or help others
to improve water quality?
- Are there new products that the
business can offer that improve water quality?
- Are there
new products or services that the business can offer
that reduce customer's use or dependence on water
Indirect Top Line Benefits: Enhance
Corporate Reputation and Safeguard "License to
- Are there ways that the business
can raise awareness among the public or external stakeholders
regarding water issues and potential solutions through
its marketing efforts that enhance the businesses'
- Are there ways that partnerships
with local communities, water authorities, NGOs, and
other organizations can be initiated to address specific
- Are there water-related projects
that support local communities by improving water
quality for drinking and sanitation? For recreation?
- Can the business develop new relationships
with potential customer groups, government officials,
or others through water-related initiatives?
- Are there ways that corporate giving
activities (philanthropy) can be directed to address
to Module 3