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Southern Company
is one of the largest electricity producers in the U.S.,
with more than 34,000 megawatts of electric generating
capacity across the Southeast. The regions population
has exploded by 63% since 1970, and is projected to
almost double by 2015. This growth has placed significant
pressures on the availability and quality of regional
water resources. Southern Company subsidiaries rely
on water in the production of power in its hydroelectric
projects. Coal, gas, oil, and nuclear plants also require
large quantities of water for cooling and other purposes.
In light of the increasing pressures, Southern Company
recognized the importance of working cooperatively in
the region to balance and meet competing demands for
freshwater resources.
Southern Company is in the process
of applying to the Federal Energy Regulatory Commission
(FERC) for new operating licenses for its hydroelectric
projects on the Chattahoochee River. The river supports
a wide diversity of uses, including other industries,
recreation, municipal water treatment, and ecosystem
functions. Southern Company is faced with the challenge
of reaching agreement among river stakeholders on project
operations that will allow the company to continue providing
affordable and reliable energy to the growing region,
while meeting the shared water needs of the community
and the ecosystem. Southern Company has found that paying
close attention to the interests of stakeholders and
addressing resource agency issues can result in successful
outcomes for the company and the community.
Because of the companys attention
to building relationships with key stakeholders, Endangered
Species Act consultations with federal agencies resulted
in a positive outcome. In addition, an agreement was
reached with a major property owner to protect river
tributaries and local NGOs agreed to a process to monitor
water quality outside the relicensing proceedings.
Southern Company has learned that
solving water problems cooperatively requires building
trust among the parties and following a number of simple
guidelines:
- Establish clear ground rules and
boundaries early in the process. Be prepared to be
flexible, but stick to established guidelines. The
regulatory framework often provides guidance, but
it requires strong company discipline to contain the
scope of the process to the relevant issues.
- Do your internal homework by clarifying
company goals, strategy and decision-making authority;
and understanding the full range of facility issues.
- Do your external homework by understanding
interests and communicating clearly with stakeholders
and regulators.
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