Case Study: P&G – Wind Turbine

In 2011, Procter & Gamble (P&G) installed its first wind turbine at a P&G Petcare place in Coevorden, Netherlands.  P&G owns the 2.1 megawatt hour turbine and installed it on company land. The project had an internal rate of return that met P&G internal hurdles for capital spending. The electricity is sold to the grid to take advantage of the local feed-in tariff incentive. RECs are repurchased so the plant continues to own the environmental attributes.

This case study originally appeared in The GEMI Quick Guide on Renewable and Alternative Energy.


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