Dawn® and Port of LA Celebrate International Bird Rescue’s Devotion to Marine Wildlife with 45th Anniversary Celebration

CINCINNATI–(BUSINESS WIRE)–This year marks a milestone for Dawn’s wildlife partner, International Bird Rescue (Bird Rescue) – it has been 45 years since the oil spill that led directly to the creation of Bird Rescue. In January 1971, two oil tankers collided in foggy conditions near the Golden Gate Bridge. The ruptured tankers spilled at least 800,000 gallons of crude oil, affecting 7,000 birds. Volunteers collected nearly 4,300 of them and brought them to makeshift rescue centers, but only about 300 birds were successfully rehabilitated and released.

Following the spill, Bird Rescue was officially hatched in April of 1971 at Berkeley’s Aquatic Park. Since then, it has led oiled bird rescue efforts in over 220 oil spills in more than a dozen countries.

“From an environmental tragedy 45 years ago, Bird Rescue was born to deliver on the promise of mitigating the human impact on seabirds and other aquatic species through response, rehabilitation, and research,” said JD Bergeron, Executive Director, International Bird Rescue. “Our work these past four decades would not have been achieved without the support of our volunteers, the San Pedro community and Dawn.”

Dawn joined Bird Rescue at their San Pedro, Calif. facility this weekend where community guests got a behind-the-scenes look at the impactful and profound work happening at the wildlife rescue center. The anniversary celebration also featured guest speaker and photographer Joel Sartore, who photographed oiled wildlife during the Deepwater Horizon spill for National Geographic.

“International Bird Rescue is such an admirable, vital organization and I am so happy I could celebrate with them and Dawn today,” said Sartore. “While I was photographing oiled wildlife during the Deepwater Horizon oil spill, I saw firsthand how much work the Bird Rescue team and volunteers do to save thousands of marine birds each year. I applaud Bird Rescue’s hard work and conservation efforts over the past 45 years – it’s absolutely critical that we get people to care about wildlife and the environment.”

In their 45th year, Bird Rescue continues to bring excellence in marine bird response and rehabilitation, as well as a renewed focus on research, education, and outreach, especially to children, the next generation of wildlife and nature stewards.

“Dawn is honored to celebrate International Bird Rescue’s 45th anniversary, and especially the volunteers and community who make wildlife rescue possible,” said Chris Laird, North America Dish Care Brand Director, P&G. “We’re proud that for over 40 years, Dawn has been supporting wildlife rescue rehabilitation centers with its product to clean animals affected by oil pollution.”


Independent studies have proven Dawn Dish Soap to be the most effective dishwashing detergent for cleaning oiled animals, heralded because it removes tough grease while being gentle on animals’ delicate skin and feathers. As such, Dawn is the only dishwashing brand trusted by wildlife rescue experts for decades. Since 2006, Dawn has donated more than 100,000 bottles of dishwashing liquid and financial support to its wildlife partners, International Bird Rescue and The Marine Mammal Center. These donations have helped these organizations clean more than 75,000 marine animals in the United States.

To join Dawn in supporting marine wildlife, consumers can visit bird-rescue.org. For more information about the Dawn family of products, visit www.dawn-dish.com.


P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.


For 45 years, International Bird Rescue has been a global leader in responding to man-made disasters affecting wildlife, such as oil spills and marine debris. In addition to a fully-equipped emergency response center in Alaska, Bird Rescue runs two world-class wildlife centers in California which care for more than 5,000 animals each year, including pelicans, herons, shorebirds, and other aquatic species. This is made possible by over 60,000 volunteer hours kindly provided by a diverse group of retirees, nurses, veterinary students, and others. To date, their response teams have led rescue efforts in more than 200 spills across six continents. Visit www.Bird-Rescue.org to learn more.

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