Dawn® and Port of LA Celebrate International Bird Rescue’s Devotion to Marine Wildlife with 45th Anniversary Celebration

CINCINNATI–(BUSINESS WIRE)–This year marks a milestone for Dawn’s wildlife partner, International Bird Rescue (Bird Rescue) – it has been 45 years since the oil spill that led directly to the creation of Bird Rescue. In January 1971, two oil tankers collided in foggy conditions near the Golden Gate Bridge. The ruptured tankers spilled at least 800,000 gallons of crude oil, affecting 7,000 birds. Volunteers collected nearly 4,300 of them and brought them to makeshift rescue centers, but only about 300 birds were successfully rehabilitated and released.

Following the spill, Bird Rescue was officially hatched in April of 1971 at Berkeley’s Aquatic Park. Since then, it has led oiled bird rescue efforts in over 220 oil spills in more than a dozen countries.

“From an environmental tragedy 45 years ago, Bird Rescue was born to deliver on the promise of mitigating the human impact on seabirds and other aquatic species through response, rehabilitation, and research,” said JD Bergeron, Executive Director, International Bird Rescue. “Our work these past four decades would not have been achieved without the support of our volunteers, the San Pedro community and Dawn.”

Dawn joined Bird Rescue at their San Pedro, Calif. facility this weekend where community guests got a behind-the-scenes look at the impactful and profound work happening at the wildlife rescue center. The anniversary celebration also featured guest speaker and photographer Joel Sartore, who photographed oiled wildlife during the Deepwater Horizon spill for National Geographic.

“International Bird Rescue is such an admirable, vital organization and I am so happy I could celebrate with them and Dawn today,” said Sartore. “While I was photographing oiled wildlife during the Deepwater Horizon oil spill, I saw firsthand how much work the Bird Rescue team and volunteers do to save thousands of marine birds each year. I applaud Bird Rescue’s hard work and conservation efforts over the past 45 years – it’s absolutely critical that we get people to care about wildlife and the environment.”

In their 45th year, Bird Rescue continues to bring excellence in marine bird response and rehabilitation, as well as a renewed focus on research, education, and outreach, especially to children, the next generation of wildlife and nature stewards.

“Dawn is honored to celebrate International Bird Rescue’s 45th anniversary, and especially the volunteers and community who make wildlife rescue possible,” said Chris Laird, North America Dish Care Brand Director, P&G. “We’re proud that for over 40 years, Dawn has been supporting wildlife rescue rehabilitation centers with its product to clean animals affected by oil pollution.”


Independent studies have proven Dawn Dish Soap to be the most effective dishwashing detergent for cleaning oiled animals, heralded because it removes tough grease while being gentle on animals’ delicate skin and feathers. As such, Dawn is the only dishwashing brand trusted by wildlife rescue experts for decades. Since 2006, Dawn has donated more than 100,000 bottles of dishwashing liquid and financial support to its wildlife partners, International Bird Rescue and The Marine Mammal Center. These donations have helped these organizations clean more than 75,000 marine animals in the United States.

To join Dawn in supporting marine wildlife, consumers can visit bird-rescue.org. For more information about the Dawn family of products, visit www.dawn-dish.com.


P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.


For 45 years, International Bird Rescue has been a global leader in responding to man-made disasters affecting wildlife, such as oil spills and marine debris. In addition to a fully-equipped emergency response center in Alaska, Bird Rescue runs two world-class wildlife centers in California which care for more than 5,000 animals each year, including pelicans, herons, shorebirds, and other aquatic species. This is made possible by over 60,000 volunteer hours kindly provided by a diverse group of retirees, nurses, veterinary students, and others. To date, their response teams have led rescue efforts in more than 200 spills across six continents. Visit www.Bird-Rescue.org to learn more.

Tide® Launches New Eco-friendly Detergent, Tide purclean™

CINCINNATI–(BUSINESS WIRE)–For more than a decade, Tide® has been committed to developing detergents that provide environmental benefits like energy and water savings without compromising on the clean consumers demand. Today, hitting shelves across the country is the latest innovation in Tide’s ongoing commitment to sustainability: Tide purclean™, the first biobased detergent with the cleaning power of Tide.

With a 65 percent biobased formula (showcased on-product with the USDA Certified Biobased label) Tide purclean delivers the same cleaning power, stain removal and color care found in Tide Original Liquid Laundry Detergent, with a light Honey Lavender fragrance for a subtle, clean scent.

With every step in the product lifecycle, from sourcing to manufacturing to use and disposal, Tide is committed to making a difference. The detergent is produced at a zero manufacturing waste to landfill facility using 100% renewable wind power electricity and the bottle is also 100% recyclable. It is formulated to perform in cold water conditions to help save energy (but can be used in any water temperature). Tide purclean is also compatible with both HE (high efficiency) and non-HE washing machines.

“We know we cannot positively impact the planet with a laundry detergent if people will not use it,” said Sundar Raman, Vice President, North America Fabric Care. “Many people have yet to embrace laundry detergents with biobased ingredients because they feel there is a trade-off when it comes to cleaning performance, so we designed our biobased formula to provide more of the environmental benefits people increasingly seek, without compromising the trusted cleaning power of Tide. This is our first step with biobased ingredients and while we know we have much to learn, we hope Tide purclean will set a new standard for eco-friendly detergents.”

“Biobased products pump $369 billion into the U.S. economy each year and support 4 million jobs, directly and indirectly, in rural and small towns across the United States. At the same time, biobased products help us reduce our consumption of petroleum by focusing instead on renewable resources,” said Agriculture Secretary Tom Vilsack. “I applaud Procter & Gamble for integrating renewable materials into Tide detergent, a classic, everyday American product that now carries the USDA Certified Biobased label. American families want to invest their hard-earned dollars in products that are good for them, the environment and our economy, and that’s why USDA’s BioPreferred program has continued to grow by leaps and bounds, with a catalog of more than 2,500 biobased products today.”

Tide purclean is available in 50 and 75 oz. sizes at mass and grocery retailers as well as a 100 oz size in limited club store distribution with suggested pricing from $11.99-$19.99. All retail pricing decisions are at the sole discretion of the retailer.

For more information about Tide purclean as well as Tide’s commitment to sustainability please visit: http://tide.com/purclean

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. See more at: http://news.pg.com/press-release/procter-gamble-make-iconic-brands-including-tide-and-dawn-wind-power#sthash.TDudfS06.dpuf

About USDA BioPreferred and Certified Biobased Product label

The BioPreferred Program is a USDA-led initiative that assists the development and expansion of markets for biobased products. BioPreferred is transforming the marketplace for biobased products through two initiatives: mandatory purchasing requirements for Federal Agencies and Federal contractors and voluntary product certification and labeling.

Biobased products span a diverse range of applications, such as lubricants, cleaning products, chemicals and bioplastics. The USDA Certified Biobased Product label communicates a product’s biobased content. Usually expressed as a percentage, biobased content is the ratio of non-fossil organic carbon (new carbon) to total organic carbon in a product. New carbon is derived from recently-created materials. The total organic carbon in a product consists of new carbon and old organic carbon that originates from fossil carbon materials, such as petroleum, coal, or natural gas. Approximately 2,500 products have earned the USDA Certified Biobased Product label as of May 2016. To learn more about the USDA Certified Biobased Product label please visit www.biopreferred.gov, and follow on Twitter at http://twitter.com/BioPreferred.

See more at: http://news.pg.com/press-release/pg-corporate-announcements/tide-launches-new-eco-friendly-detergent-tide-purclean#sthash.8iftlOoa.dpuf

Sustainability 101 Case Example: P&G

Launched in 2004, the P&G Children’s Safe Drinking Water program is reducing illness and death caused by drinking contaminated water, particularly among children in the developing world. At the core of the program is P&G’s water purification packet – developed in collaboration with the U.S. Center for Disease Control. The packet contains a “powdered mixture that removes pathogenic microorganisms and suspended matter, making previously contaminated water clean.”

  • Proven to eliminate disease-causing microorganisms.
  • Removes more than 99.99999% of common waterborne bacteria (including those that cause cholera), 99.99% of common waterborne viruses (including those that cause hepatitis A), and 99.9% of protozoa.
  • Proven to reduce diarrheal disease incidence in the developing world by up to 90%.
  • Removes dirt and other pollutants.
  • Can be used to make clean drinking water for the entire family, including infants, and is considered an effective technology by the World Health Organization.

Global emergency relief organizations, such as AmeriCares, CARE, IFRC, PSI, Save the Children and World Vision, have provided clean drinking water using the P&G packets since 2004.

[This case example originally appeared in GEMI’s Sustainability 101 Quick Guide.]

Procter & Gamble to Make Iconic Brands Including Tide and Dawn with Wind Power 

CINCINNATI, October 20, 2015 /3BL Media/ – Procter & Gamble (P&G) announced today plans to meet its electricity demands by using 100 percent wind power to make iconic Fabric & Home Care brands, such as Tide and Dawn. This is possible thanks to a new partnership with EDF Renewable Energy (EDF RE) which will see a new Texas based wind farm generate 370,000 MWh of electricity each year. The wind farm will be fully operational in December 2016.

The partnership was announced at the White House today, as P&G became a signatory of the ‘American Business Act on Climate Pledge’. As part of the pledge, P&G agreed to achieve 30 percent renewable energy to power its plants globally by 2020, with a long term vision to use 100 percent renewable energy. This comes on the heels of a September announcement where P&G committed to reduce absolute greenhouse gas emissions by 30 percent by 2020.

One of the key actions on the journey to rely more on renewable energy is to partner with EDF RE to build a wind farm in Cooke County, Texas. This will generate 370,000 MWh of electricity per year – enough to meet electricity demands for all of P&G’s North American Fabric & Home Care plants, where iconic brands such as Tide, Gain, Downy, Dawn, Cascade, Febreze, and Mr. Clean are produced.

The amount of power generated from the partnership will be equivalent to avoiding more than 200,000 metric tonnes of CO₂ emissions annually. This equals one percent of the national annual reduction target for electricity emissions called for in the White House Clean Power Plan.

The electricity consumption of the plants makes up about half of their total energy consumption. The electricity will be exclusively generated by wind power. The plants will also continue to use natural gas for process heating and comfort heating during winter.

Speaking about the project Shailesh Jejurikar, North America Fabric Care President, P&G, commented: “I am delighted that our collaboration with EDF RE continues to provide our consumers with their favorite, high performing brands while reducing our environmental footprint.”

He continued: “At P&G, when it comes to sustainability, actions speak louder than words and this move is a significant milestone in delivering that promise. It is incredible that the wind farm will generate enough electricity for all our P&G Fabric and Home Care plants; to put that in context: This is enough electricity to wash a million loads of laundry.”

Tristan Grimbert, CEO and President of EDF RE states:  “The participation of P&G to directly procure wind power is a concrete action that demonstrates their understanding of the benefits of renewable energy.  Wind not only emits zero greenhouse gas emissions, but also delivers long-term energy price stability,” he continues “P&G is leading one of the fastest growing markets in the renewable energy space and we are pleased to be their partner to reach their climate pledge goals.”

To celebrate the scale of the collaboration, P&G Fabric & Home Care and EDF RE have constructed a mini-wind farm in Washington DC. The installation is placed on the lawn in front of the Capitol Building and is made up of thousands of spinning pinwheels.